In collaboration with Coex
The South Korean beauty and personal care market in 2025 is valued at approximately USD 13.6 billion to USD 13.9 billion domestically, while the broader K-beauty export market has exceeded USD 10 billion – USD 11 billion, securing its position as the world’s second-largest cosmetics exporter after France. Meanwhile, Indonesia’s beauty and personal care market 2025 is experiencing rapid growth, with total industry revenue projected to reach approximately USD 9.74 billion, driven by high demand for skincare and local, halal-certified products, and double-digit increases in sales of sunscreens and skincare
A Stronger Indonesia–South Korea Trade Relationship
The economic relationship between Indonesia and South Korea has been stronger. In 2025, total bilateral trade reached USD 18.04 Billion, making South Korea Indonesia’s 8th-largest trading partner
Indonesia’s imports of beauty and skincare preparations from South Korea were valued at approximately USD 123.32 million in 2025, according to UN COMTRADE data via Trading Economics. Korea is established as the 2nd largest cosmetics importer in Indonesia as of 2025
Through The Indonesia-Korea Comprehensive Economic Partnership Agreement (IK-CEPA), enacted in 2023, has further accelerated trade by reduced trade barriers across goods, services, and investment sectors, creating wider opportunities for Indonesian and Korean businesses to collaborate in manufacturing, retail, and creative industries
Why South Korea’s Beauty and Fashion Industry Matters for Indonesia
South Korea has successfully positioned itself as a global trendsetter in beauty and fashion. Through strategic collaboration and the premier trade networks between Indonesia and South Korea, especially JIPREMIUM 2026 (Jakarta International Premium Product Fair), Indonesian businesses can access premium Korean products, technologies, and partnerships in several high-growth sectors:
Premium Beauty & Skincare Innovation: Korean beauty products remain highly popular among Indonesian consumers, particularly in skincare, cosmetics, aesthetic technology, and personal care. Indonesian distributors, retailers, and beauty businesses can benefit from partnerships with Korean manufacturers known for innovation, research, and product quality. Major Korean retailers like Musinsa and Stylenanda are actively seeking sustainable partners—making JIPREMIUM 2026 an ideal networking hub
Halal Beauty – Indonesia’s Strategic Market Advantage: According to Iknwood Research analysis, the Indonesia skin care market is anticipated to grow with a 6.10% CAGR during the period 2025-2032, generating a revenue of USD 4.64 billion by 2032. This creates strong opportunities for South Korean brands aiming to reach the expanding Muslim consumer segment
Digital Commerce & Retail Expansion: The rapid expansion of e-commerce and social commerce in Indonesia, with Gross Merchandise Value (GMV) projected to reach USD 71 billion by 2025, is significantly accelerating demand for Korean beauty and fashion products. This growth is driven by a young, digitally savvy consumer base (52% under 35) that utilizes platforms such as TikTok Shop, Shopee, and Tokopedia to purchase K-beauty products, which are experiencing an estimated 15% annual export growth to Indonesia
Leveraging Strategic Partnerships: Evidence from Indonesia-South Korea Trade
Several Indonesian enterprises have successfully translated South Korea’s hyper-competitive beauty and fashion landscape into measurable growth through targeted alliances. Jenahara, an Indonesian modest luxury fashion house, leveraged a direct partnership with Musinsa, Korea’s leading online fashion platform (valued at over USD 1.2 billion in GMV as of mid-2025). Through a co-created “Modest Streetwear” capsule collection launched in August 2025, Jenahara recorded a 40% sell-through rate within the first 72 hours and a sustained 35% month-on-month sales growth over the following quarter
Beyond revenue, the collaboration led to two cross-border design exchanges with Korean emerging designers, embedding Indonesian craftsmanship into Seoul’s fashion week agenda. These case studies validate that high-impact partnerships, forged through curated platforms like JIPREMIUM 2026, are no longer optional but essential for Indonesian brands seeking to capture and loyalty in South Korea’s USD 15 billion beauty and fashion market
Gateway to the Indonesian-Korean Market
As an international strategic arm of the Indonesian government, Kadin Indonesia in collaboration with COEX, would like to invite Indonesian businesses to participate in the JIPREMIUM 2026 (Jakarta International Premium Product Fair), which shall be held on 3-6 September 2026 at JICC Hall A and B, Jakarta, Indonesia
JIPREMIUM 2026 serves as a bridge, fostering direct business connections between Indonesian and Korean business players. South Korea’s beauty and fashion industry is ripe for Indonesian innovation to unlock potential in one of Asia’s most dynamic markets
Written by Kadin Business Service Desk
